A specialty roaster selling across borders, retail and wholesale
Traum Kaffee roasts single-origin and blended coffee. We built its Shopify store for a cross-border setup, with wholesale for cafés, restaurants and offices alongside retail.
- Client
- Traum Kaffee
- Industry
- Specialty coffee
- Market
- Turkey, from Dubai
- Platform
- Shopify
- Website
- traumkaffee.com
/ Overview
Traum Kaffee Global is a coffee roastery selling whole-bean single origins from Ethiopia, Colombia, Brazil and Central America, plus house blends, in 250 g and 1 kg bags. Alongside retail it runs a wholesale program for restaurants, cafés, hotels and offices.
/ The challenge
The setup was cross-border from day one: a company based in Dubai, selling in Turkish lira and shipping within Turkey, with an English storefront.
Wholesale buyers needed their own path, with pages and enquiries for each kind of business, without cluttering the store for someone buying a single bag.
/ What we built
Shopify storefront
A brand-led store built around the roastery's photography, with checkout in Turkish lira.
Wholesale program
Dedicated pages and enquiry forms for restaurants, cafés, hotels and offices.
Origin-led catalog
Single origins and blends in 250 g and 1 kg sizes, organised for quick browsing.
Story and sustainability
About, sustainability and blog pages that explain where the coffee comes from.